Why I’ve Left The Game Industry
CASE STUDY: Recently, I was having a discussion with a good friend about why it’s so hard for Indies to break into the video game business. He told me that his whole mindset about breaking into the industry is that there are SO many people already doing it and they are all on the same level, so how can one compete with all these people? Well, the truth of the matter is, there are SO many people already doing it, but what they don’t realize is that you can be your own game informer and reach the same level of success as some of these super-successful game developers. Read on to find out more about how Indies can overcome this…
In fact, it’s not even hard. You just have to understand how the gaming business works. The gaming industry has always been high on competition, and this has always driven innovation. In fact, it’s been this way since the beginning of the video game business, which is why you see all these amazing new features and games are coming out all the time. With that said, it’s been a problem that many indies haven’t been able to overcome. They believe that they can compete without being able to provide customers with incredible graphics and high quality game play.
Here’s the problem with that logic: There is not enough consumers out there who are looking for those things, right? Therefore, it stands to reason that you cannot rely solely on mainstream gaming journalists to give you game informer material and then beat the competition by creating your own videos and content. However, this is exactly what many indies do in their efforts to get noticed by the gaming journalists that cover them. However, they fail to realize that mainstream media outlets often prefer independent sites over these independent sites, especially YouTube.
In fact, I’ve never seen a mainstream journalist give ANYTHING away regarding a game before it’s completely launched. They simply rely on game reviewers from smaller sites to get the inside scoop on pre-launch content. This is bad practice, because the game journalists at these small sites are simply not as professional as those at Game News Network or Gaming journalists news websites. They typically just play the game and give an honest review. Game News Network on the other hand gives honest game reviews and commentary along with videos from leading gaming events, interviews with the game’s developer and more.
But you know what? These journalists are often paid peanuts compared to the huge sums of money that major game publishers are willing to spend on ad campaigns and marketing to get these games released. So, why do these huge game publishers spend millions on advertising, especially if they can get good reviews from YOU instead? The simple answer is that they can do it better on YouTube gaming videos than you.
This is why I’ve decided to leave the game industry and become a freelance journalist. I’ve literally spent the last 6 years learning everything I could about the video game industry, including how to make money from YouTube. I’ve made a lot of contacts in the industry, including people from Microsoft, Nintendo and Sony to name a few. Now, I’m using all of this information to help other freelance gamers just like myself earn a living from the comfort of their own homes by reviewing video games and making informative YouTube videos for our favorite game publishers and video game magazines (koi forums and Metacritic).